During the 2018-2019 academic year I served as the managing director for my university’s chapter of the Public Relations Student Society of America’s (PRSSA) 2019 Bateman Case Study Competition Team.
The client for the 2019 competition was the PRSA Foundation, a nonprofit whose mission is to support racial and ethnic diversity and inclusion in the field of communications. Our campaign, “makeitDIVERSE.” earned over 125,000 impressions across online platforms including Twitter, Facebook and Instagram. During the campaign we partnered with five campus affiliated groups to increase reach and exposure for the campaigns message.
Our case study, which can be found below, received honorable mention recognition out of 66 total entries nationwide.